Optimum (Altice): Strategic Visioning for B2B Products

TL;DR

I led strategic visioning for Altice's B2B product ecosystem, defining future service models and digital tools for SMBs in a traditionally “unsexy” industry — balancing commercial goals with real operational needs.

UX Methodology

After intense stakeholder interviews and end-user interviews, I led many workshops with our client teams to ideate and co-create a new experience. My team then iterated through big picture user flows to high fidelity prototypes of a new eco-system of digital products across web, app, and voice.

The Problem

Individualized offers were the source of internal chaos, causing bottlenecks and made making it impossible for Altice to modernize and pivot to users' evolving needs.

User research showed that SMEs using Altice/Optimum for connectivity were frustrated with the lack of online tools to control how much they spent on internet, data, and TV. There was no way to upgrade, downgrade, or check on their contracts.

Altice wanted to grow SMB revenue but:

• Had no unified product vision
• Relied on disconnected tools and services
• Struggled to articulate value to non-technical business owners

My Role & Leadership

• Lead Designer on strategic visioning
• Facilitated workshops with stakeholders
• Designed end-to-end service concepts
• Produced MVP-ready artefacts

Key Insight:

SMEs want clarity and control not “I've got an special offer just for you”

Their pain points were:

• Setup complexity
• Unclear pricing
• Fragmented support
• Lack of visibility into services

What I did

1. Facilitated Vision Workshops

   • Mapped current vs future states
   • Aligned leadership on priorities
   • Identified high-impact service gaps

2. Designed a Cohesive B2B Ecosystem

   • Unified dashboard concept
   • Simplified onboarding flows
   • Clear service tiers and billing visibility

3. Elevated Visual Craft

   Despite technical and industry constraints, I:

   • Designed a clean, modern UI
   • Focused on clarity, hierarchy, and confidence
   • Proved B2B tools don't need to feel heavy or dated

Impact & Reflection

• Used to align leadership on product direction
• Informed roadmap and MVP planning
• Helped win further strategic work